Write Web 2.0 Content That Interests Online Readers
Online readers tend to act more impatiently because they hope to get what they are looking within at least ten minutes of the search. The conventional time customers spend reading online content is around 15-20 minutes. Because of this, you will need to appeal to the reader to go to your site within that timeframe. To achieve this aim, you need to compose informative content that greatly interests viewers.
Here are my 5 favorite strategies to improve your Content writing.
1: Always write clearly, and know what message you want to communicate on your copy. Online readers are rather eager to move from article to article. If you write content that viewers struggle to comprehend, then you can bet that these readers won’t go back to your site another time. Convey your thoughts, ideas, and concepts clearly, and your readers can learn something valuable from you.
Always write concisely. This differs from writing obviously. Here, you want to be direct and to the point. Online readers don’t have time to read long-winded sentences that go nowhere. Concise writing is very important to hold readers’ interest. Writing concisely allows you to clarify your topic clearly and with greater impact.
Begin the first paragraph with the most important point of your message. The first sentence of the paragraph should clue the reader into what you are about to talk about. Online readers like to “speed read” through articles; should you put the main point first in each paragraph, then the reader is more inclined to spend time studying the complete content. Avoid writing the history or past facts about a subject till you’ve discussed the main stage; then you can expand on the topic with supporting facts. It’s also great writing practice to change paragraph and sentence length because it is easier on the eyes.
Compose copy with around 2 % or less keyword-density ratio. If you tend to push in keywords and phrases in an effort to rank high in Google, you are doing an injustice to your subscribers. Do not clog informative articles with keywords as you will destroy the integrity of this content. Readers hate keyword-stuffing, and Google hates it even more. This isn’t to say that you shouldn’t use keywords; nevertheless be discreet and prefer content that is useful over keyword-stuffing.
Maintain the keyword distance and keyword density when writing your backup. Use only 1 keyword in one sentence or each 2-3 sentences. You may calculate keyword-density by dividing the sum of every keyword by the sum of words in the copy. Stuffing too many keywords in your content will have a negative effect on your website so use phrases and keywords sparingly.
Always bear in mind these tips when writing content for internet readers. You must aim to 1) attract readers; two) increase traffic; 3) convert readers to customers, and 4) increase online sales.
Follow these steps and you should be able to increase your readership and content rather quickly.
22 years experience in web design, print design, logo’s video editing and even the kitchen sink.