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SEO Ranking Factors

There are many things that determine SEO ranking factors. While other search engines and social media sites, especially Facebook and Twitter, to be able to increase in importance, most searchers still start the particular most popular search engine: Google. Therefore, SEO professionals must consider the ranking factors which Google considers to be important. Whenever you provide our clients with advice, we, in turn, consider this. However, Google makes changes to their algorithm on a consistent basis. According to some reports, tend to be two as many as 200 ranking factors which the search engine weighs, when considering the place where a website belongs within its search engine results pages (SERPs). Each of problem of the can be adjusted a variety of effects.

In addition to smaller changes, Search engine optimization also makes much wider changes and revisions to its algorithm on occasion. For example, the revision named Penguin tackled the issue of spammy links. Penguin has been updated and ran a variety of times as well as it now reportedly being rolled out is a continuous modification. Another revision, Panda, principal purpose is to address websites with thin material. Like Penguin, Panda has been revised several intervals. Yet another update, Pigeon, was intended to SEO ranking factors for websites of businesses with mostly local clients, such as eateries.

Most recently, Google urged webmasters in order to their websites more compatible with cellular devices like tablets and smartphones. The site could tell that nearly half of the people searching nowadays did so due to the smartphone rather over a laptop or laptop. By encouraging site owners to make their websites mobile-friendly, Google hoped to improve the experience of searchers who were using mobile phones.

Here is a chart that lists current ranking factors that are required for Google SEO (image courtesy of www.moz.com):

seo ranking factors



  • Keyword used in document title – The document title is the text located within the tags in the HTML code(Title tags, Meta, Keywords) of your web page. Google SEO looks here to decide what your web page is about, and its relevancy.
  • Global Link Popularity (Backlinks) –  Google takes a look at the backlinks of your website. These are links that are linked to your website. They take into account the quality, more than the quantity. The larger number of High Domain Authority backlinks that are relevant to the type of website you have determines what type of website you have and where you should rank. It’s also important to have a large quantity of these high domain authority backlinks. The larger number of high DA will be able to be very competitive with your competitors.
  • Inbound Anchor Text – These are links from another website to your site. If many sites link to yours, search engines consider your site to be popular. The relevance of the linking page and the anchor text (also known as anchor text) is central. Tip: this is why you should don’t use “click here” as anchor text.
  • Keywords/phrases in body text – You should take in the main text on your web page that does not include HTML commands, which search engines can index. Keywords end up being used carefully here because Google SEO may consider you spammy if an individual too many keywords do that relevant if you don’t have enough. It should have the right balance.
  • The age of a website – Spam sites often come and go quickly, therefore search tend to trust a web page that has been around for a long while. A domain’s age indicates its trustworthiness to a search engine.
  • The Keyword use in H1 Tags – H1 headline texts are the manuscripts that are written concerned with the tags in the HTML code of a website page. Some search engines, likely including Google, give extra relevance to keywords that appear in the headline texts.
  • The keyword usage in your domain name – The domain name is an issue part of the web page address. A keyword in a very domain name was once very important but not as crucial to the success of your page.
  • The keywords used in your website URL – The page URL is the part which follows the domain name in a web page address. As with domains, it was once a very important aspect but not as much today.
  • Links from social networking websites (Social Signals) – Social Networking sites mainly function based on what the audiences find to be popular. As a result, search engines may trust websites that are more popular on social media networks.
  • Server Speed – The question is simple. Is your website hosted on a cheap virtual account like Go Daddy where they have to balance the load between maybe tens of thousands of other websites on the server you located on? If so, that could factor into the website speed and even affect mobile web surfers as well. Slower speeds normally get bumped down.
  • Keyword uses in H2-H6 in the body text – H2, H3, H4, H5 and H6 headline texts is the text located within the <h2>…</h2>, <h3>…</h3>, etc. tags in the HTML code of your web page. Some search engines may give extra relevance to search terms that appear in the headline texts.
  • The Keyword use in ALT Tags – The <img alt> attribute defines an alternative text for an image when the user uses a text browser or when image display is turned off within a web browser. The importance of this attribute doesn’t seem to factor into Google ranking features. It kind of works like a keyword text. I prefer to use LSI Keywords instead.
  • Keywords use in BOLD body Text – This basically tells Google, this wor is important. Plus, it tends to help get your surfers engaged in the keyword as well.
  • Keyword/phrase used in Meta Tags – The Meta description tag means describe your web page and some search engines display this text in the search results. You could add keywords to attract targeted traffic to your website, but this tag is not used for ranking purposes.
  • HTML validation of web page to W3C standards – Web pages are written in special languages called HTML and CSS, which may change often and are governed by the web. Search engines obey the HTML/CSS standard and if there are errors in the HTML/CSS code of your website, search engines may able to read your required content.
  • Web page readability level – The Flesch Reading Ease is the U.S. government standard which determines how easy always be to read web content by measuring the approximate education level necessary to be aware that content.
  • Keywords in Meta Tags – This lets you manually define which search phrases lead to your web page. The text is located within the tags in the HTML code of your web page.
  • Keyword usage in the first sentence of your body text – This is the first sentence after the tag in the HTML code of your web page. Some search engines give more relevance uncover terms when they include the first sentence.

In summary, here are the ranking factors.

  • Are the web pages linking on your own web page relevant towards the primary search term?
  • How fast does your web page get new links pointing to it?
  • Do the websites which link to your page belong to the very same content category?
  • How long have the links been pointing to your page?
  • Is the text surrounding the backlink to your page connected the primary search term?

Here is a list of Negative ranking factors.

  • Is the content very similar to or a duplicate of existing content?
  • Is your server often down when search engine crawlers try to access?
  • Do you link to websites that do not deserve a hyperlink(Not relevant to your website)?
  • Do you use the same title or Meta tags for many web pages and posts?
  • Do you overuse the keyword or key phrase?
  • Do you participate in link exchanges?
  • Do you actively sell links to other websites (Link Farm)?
  • Do most of your inbound links come from low quality or spam sites?
  • Does your website have a spelling or grammar mistakes?

As you can see. There are quite a few things that influence the SEO ranking factors of your website.
If you’re unsure of what steps to take. It may be wise to hire a professional that tackles these on a daily basis.
Amateur SEO can be harmful to your website if you rush and don’t carefully learn the proper way to SEO.
Remember, the only shortcut to SEO Ranking Factors is to do it right the first time.


Kentucky Indiana Web Group

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