The race towards HTTPS secure web browsing
There’s a lot of movement lately that the next big thing that will come to search engines like, Google and Bing are heading towards websites using a HTTPS secure connection.
If you haven’t noticed. We are quickly heading towards “secure by default” web browsing.
For instance, early this year. Websites that are in the top quarter percent of Alexa were all forcing the HTTP scheme.
That number has been gradually increasing since then.
Percentage of Web sites using HTTPS
Now that is a large increase among the BIG players on the web.
But the trend is clear and increasing rapidly.
It’s clear that HTTPS is being forced at an incredible rate.
The “shaming” of websites serving login or payment forms insecurely began with Chrome the first of the year.
But the reason for this post is because life is going to start getting much harder for websites that don’t use HTTPS.
Look at the example below.
As you can see, that even some of the heavyweights don’t use it yet.
But browsers are letting web surfers know, that the website isn’t secure.
An insecure form means that the contents of the search may be intercepted and conceivably, that could contain data that the user would prefer didn’t fall into the hands of someone listening in on the connection.
Maybe with a website like ESPN, most surfers wouldn’t be alarmed.
However, if you think about it. If a website isn’t sure. Maybe they could have fields where you enter information.
It may not be credit card information. But, it could contain forms that have information about you. An insecure connection where someone could be listening in and gathering your info.
Like, name, address, phone number, etc.
Major search engines like Google, Bing and others are recognizing this pattern.
We know secure pages are secure because the browser tells us so. We know non-secure pages are not secure because the browser doesn’t tell us that they’re secure. Make sense?
It’s clear to me. That the internet is quickly moving away from insecure connections.
It would be painful to wake up one day and see that Google has run an update and your website falls off in the rankings. Only to find that websites with the HTTPS secure connection have risen to the top of the SERPs.
I have no idea when this will happen. But, I see it coming in the soon and HTTPS is the future of secure browsing.