Multilingual SEO is very complexed in nature and is a process of expanding your website so it is compatible with a various number of different languages and cultural differences.
For example, if you want to appeal to the global market, with different languages, search engines used. With Multilingual SEO, you really have to be on top of your game and know what you’re doing.
Here in the USA, a majority of people use Google and Bing. While say in Europe, they use different search engines than what we use.
In the UK and in Germany, they prefer Bing. In Russia, they use Yandex. In Germany, they use Conduit which is a portal for Google powered search engine.
The Czech Republic, where Seznam is dominant and The Netherlands has a huge Google culture. No other engine can even come close to the market share of Google 95%. Vinden.nl still is a well known and has a much smaller share and is still well known but, still realize on some of Google technologies.
So, you really need to know what you’re doing to get the desired results.
It just not the search engines you’re dealing with. But also languages, cultures, and lingo.
That’s a whole new ballgame 10X over.
What is required for Multilingual SEO?
It’s essential to have an understanding of what people are likely to be searching for using the correct keywords in the target language. You cannot just translate your site and your keywords and expect that to work because of it won’t. Certain words or phrases may be translated correctly but will not necessarily be the words and phrases that are used in a particular country
You would also need to consider common miss-spellings in each language and the possibility of slang words for a particular term. Ideally, your website should be written from scratch in the target language by a native speaker as then it will have the best chance of grabbing a share of the foreign market.
With multilingual SEO you should also ensure that it isn’t just the landing page that is translated, you really need to have several pages of relevant information if you want those conversions.
Finally, don’t make the mistake of thinking that Google is the most popular search engine across the globe. Yes, it does have an international presence but it isn’t the most dominant search engine in every country. A professional in Multilingual SEO will know which search engines are the best options in different countries.
All things considered, to get the best results from Multilingual SEO to you will either have to be an expert yourself or call in an expert in multilingual SEO to do it for you.