Why SEO is such a time-consuming process.
People often don’t understand why SEO takes so long. They often misunderstand “I made changes, how long does this take?” to see a change in the rankings.
What people don’t seem to realize. There are many different factors that come into play.
Think of Google, the most powerful and advanced search engine on the planet, as just an individual. Someone that just stupid, blind and cannot see pictures.
It can only read. But, just like a small child. It takes time for it to learn.
Some of the important SEO things that factor into your rankings are as follows;
- The website it’self.
Once you have your website. You’ll want to do a full website analysis on it. Check for any tags that may be missing.
I normally check for Canonical tags, Title, Tags, Description, META keywords (Yes, they still matter), Your Headings (H1, H2, H3, H4, H5) Text to image ratio, Schema tags and much more.
I could go on and on, on this particular subject. But, it’s a very important one. It tells Google, Bing, and others on how to READ your website. If there are errors, it gets confused and moves onto the next website. So it’s very important to make sure you have all areas fixed.
- Website Content
I tell people, your website needs more content. They often get confused. They think, pictures?
No, what I mean. Pictures are OK and all. But remember Google is very dumb and blind.
You need lots of text. Not just any text. But the text that is relevant to what your page is about.
The more text you have on your page, explaining what it’s about. The more information Google has to place it where it needs to be.
The more content you have, the better off you’ll be.
When it comes to Keywords/phrases for SEO. One or two words just don’t work anymore.
Here’s an example. I have a client who runs an auto stripe-decal store. You know the stripe kits that are found on these muscle cars?
When my client first started out. he used keywords like Ford, Chevrolet, Dodge, etc.
I told him, that way too broad of a net to cast and it would be like trying to run uphill, carrying 500 pounds on his back.
Also,I told him to use long tailed key phrases, on what people actually type in. Key phrases like, “Stripe kits for 2008 Ford Mustang”, etc.
Long tailed keywords have a MUCH better chance at getting you ranked, more specific in your term and MUCH lower competition.
- Local SEO
Local SEO builds citations which also play an important role in SEO.
Although there are hundreds of local and thousands of national directories. Work on the local ones to help boost your rankings.
It will also help bring in more localize traffic to your website.
Getting listed in Google or Bing business is OK, but nowhere near enough. You’re spinning your wheels and missing out on some golden local traffic.
You need not only any links. But backlinks that are relevant to what industry you’re in.
Stay far and away from paid links. Google has them marked. Plus, many of those are not relevant to what your website is about anyway.
So, stick strictly to links from blogs, directories, article sites, networking sites, etc, that are relevant to what you do.
Also, find back link chances from very high domain authority and with few outgoing links from them.
Stay away from link farms. They will give you little value or none.
- Social Media
In today’s world. Google likes to see social media signals.
I’m not talking getting “likes” on your Facebook page. Although Google may like those as well. To me, that’s just a popularity thing.
To me, Google wants to see social shares, mentions of your website with a link embedded.
There are a few more thing. But those are the most important ones.
Normally, it can take anywhere from a few weeks to several months to see results.
All you can do is work hard and in time, you’ll see slowly start seeing progress.
But, it takes a LOT of work on SEO. It’s just not a few things here and there.
If you want things done quicker? Hire an SEO company like Kentucky Indiana Web Group and we can speed up the process dramatically.
SEO is just that. SEO is a time-consuming process.