How to write an effective Blog headline that drives traffic to your website.
Content writing is a highly effective strategy that not only helps you, build content, get’s you ranked higher, but also drive traffic to your blog.
I cannot stress how important this is. You could be the best writer in the world. But if you’re not writing it correctly. You’ll be wasting your effort.
Your headline is everything. It starts there. If your headline sucks. You’re not going to get a single click.
Take a few moments and think your web surfers. Put yourself in their position. How they search the internet and how they search.
When you e a search result. Don’t write something basic. Write something that grabs them and makes them click the link.
Follow these simple rules and you’ll go far.
1. Always use Keywords.
When writing your headline. Always use keywords or the Keyphrase you are targeting.
Don’t worry about writing something fancy. People don’t care about that. Write something straight, to the point.
Saver the fancy writing for the blog main message.
If it doesn’t contain anything about the blogs main message. Then it’s likely it won’t be found by the search engines and the message will never be found by the surfers.
So, take your time and select the correct keywords/phrases.
2. Focus on your surfer’s emotions.
According to Copyblogger, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest (Pretty sad, but true).
When writing your headline. You have only one chance to get a surfer to click your link. So, take a few moments to think about what would grab them and cause them to click.
If your stumbling to get any ideas. Just try it yourself. Use Google or Bing and do your own search results. Is there anything that stands out from the rest? How did they write it?
3. Be clear and to the point.
You’re working hard, trying to build an audience and nothing is worse than having a misleading headline.
When writing a headline to an article.
Headlines that let readers know they will find a solution to their problems, learn how to do something, the product is exactly what they are looking for, or receive an answer to their question providing a known benefit.
A confusing headline will not only get a surfer quickly leaving your website(Known as a bounce), but odds are, they probably will never visit your website again.
So, take your time and write it clearly.
4. Knowing your Audience
Take some time to get to know your audience by doing some surfing yourself. Visit social media will also give you some insights on what people are looking for.
The use or keywords and getting your message across to the audience is the most important factor toAlso, don’t get people to click on your link.
Last, don’t fill it with too much information. Just simple, straight to the point headline with the use of the keywords of what surfers are looking for.