Tasks associated with SEO generally fall under two categories:
- Gathering data to report on performance and help inform decision making
- Implementing changes and campaigns based on what that data tells us.
Reporting (tracking search visibility and pulling analytics data) or pulling raw data using crawlers and link tools such as Google’s Search Console can and probably should be automated.
Where an SEO adds value is in interpreting that data and executing on it which, by coincidence, is usually a really bad idea to automate.
Arguably the most effective way to audit links is to manually look at each and every link without relying on tools to speed up the process.
Many websites experience issues with links because they automated their link building so why trust a tool to automate removing them for you, right?
I know SEOs who have had plenty of success removing penalties using both methods. Even automating the link removal process is hardly manipulating search results, it’s doing the opposite, so live and let live.
However, the fact that automating any activity where the aim is to acquire more traffic is suicide for search rankings shouldn’t really come up for debate.
Few businesses would publish automatically generated content or use any automated tool to build backlinks, so why is it considered fine to use tools to dynamically generate doorway pages?
What is a doorway page?
Google’s definition of doorway pages highlights…
“…pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.”
Erin Everhart covered Google’s algorithm update dealing with doorway pages in April. It’s a safe guess that a site with an abundance of doorway pages will experience issues with the Panda algorithm too because, as Google states, doorway pages are bad for users.
Although nobody really knows the precise factors that will cause a site to suffer from any particular penalty I would say that there’s little ambiguity that automatically generating doorway pages is a really bad idea.
The first example I want to look at is well-known ecommerce brand (74,000 brand searches per month in the UK according to Keyword Planner) selling outdoor clothing and ski supplies.
Through use of a tool the website has generated 16,400 landing pages on a search. subdomain which have been added to Google’s index:
Why is logo creation and identity so important? Think about some of the most reconizable names in the world, just alone, by their logos. The same goes for local companies. Your company name, logo and slogan is one of the most important things, you’ll ever do. It idetifies you from everyone else.Look at the photo on the right. If you owned a spectic company. How do you think, the name, logo and slogan on the truck itdentifies them? If you had a sectic tank that needed cleaned out. If you saw this truck or caught their name in the yellow pages. It’s a name that stands out and catches your eye. It increases their odds of gaining more customers, just by their company name and logo alone.
This is why logo creation is one of the most important things, you’ll ever do for your business. When it comes to a logo design. You want to hire someone or a company that considers themselves graphic artist and not designers. We take great pride in our work and think of creative ways to identify your company name, to fit the right, catchy logo that will brand your name everywhere.
When it comes down to website design. In reality, people are just plain stupid. Myself included at times.
As an example. Have you ever visited a website and it was cluttered, unorganized to where you couldn’t find any information or what you were looking for?
When it comes down to web design. A lot of factors come into play. Not only making things look pretty. But layouts for surfers is crucial. People are just plain stupid, impatient, distracted, whatever you may call it, when it comes to computers and the internet.
I know, I’m guilty of it myself.
So, if you want a quality website to where…..